Search Engine Optimisation (SEO) and Pay-Per-Click are useful in getting traffic to your door but an often overlooked but incredibly useful tool in getting to know your website visitor is with the use of a website analytical software.

Over the years, I have tried many of them and have been using onestat.com for sometime now for its ease of use and effecitve reporting features. Most of them are fairly easy to use once you have copied the code onto your website pages and it can give you some wonderful insight such as:

• Where are your visitors coming from (country, websites, links etc)
• keywords/phrases they are typing to find you
• If your business is listed in multiple online directories, then which ones are actually working
• And much more..

A good program can also tell you the ‘Click Path’ of the visitor right up until the conversion point (purchase made, contact form filled) which can help you identify the strengths and weaknesses of your website’s navigation.

For the small business owner, this is one of the most cost-effective tools that can impact the bottom line.