A website usability lesson from Motrin

This post was written with the help of this.

What was meant to strike a chord with moms turns into a total disaster. Message sent= a pain reliever to help ease the discomfort of wearing a baby. Message heard = carry your baby, look cool, take a Motrin to help ease the pain. Youtube and Twitter are all inundated with negative feedback from baby-wearing mums.
Can’t help but wonder that if real moms were consulted in the ad development process, it might have turned out differently.

I think it’s important to bear this in mind when desiging websites- Clearly define the audience and then design it with them in mind. Consult them and ask for their opinions. The product/service you are selling, demographics of the target market, how tech-savvy they are (or aren’t) should all govern the end design for a positive user experience.