Most commonly searched terms in UK (2008)
12/10/2008
Google released Google Zeitgeist 2008 which is basically a list compiling the most common as well as the fastest rising search terms on Google.
Fastest rising:
- iplayer
- iphone
- youtube
- yahoo mail
- large hadron collider
- obama
- friv
- cam4
- jogos
Most popular:
- bbc
- youtube
- ebay
- games
- news
- hotmail
- bebo
- yahoo
- jobs
BBC’s iplayer cetainly seems to have taken off and rightly so: being able to watch your favourite tv shows upto 14 days after being aired is incredibly helpful.
You can find the complete Google Zeitgeist 2008 list here.
Whilst reviewing some of the free online WYSIWYG website editors available learnt something pretty interesting: Danone’s Hungarian website is built using Saurapool, a free and easy to use online website creator.
Sure, times are tough..but this??
A website usability lesson from Motrin
12/06/2008
This post was written with the help of this.
What was meant to strike a chord with moms turns into a total disaster. Message sent= a pain reliever to help ease the discomfort of wearing a baby. Message heard = carry your baby, look cool, take a Motrin to help ease the pain. Youtube and Twitter are all inundated with negative feedback from baby-wearing mums.
Can’t help but wonder that if real moms were consulted in the ad development process, it might have turned out differently.
I think it’s important to bear this in mind when desiging websites- Clearly define the audience and then design it with them in mind. Consult them and ask for their opinions. The product/service you are selling, demographics of the target market, how tech-savvy they are (or aren’t) should all govern the end design for a positive user experience.
Pay Per Click Keyword research ideas
12/06/2008
If you have managed Adwords or another PPC campaign before, you will know that the autocomplete feature of the Google search box and the built in keyword suggestion tool within Adwords are some of the ways to come up with a keyword list. Here some more which are more commonly used for Search Engine Optimization, but can help increase the efficiency of your PPC campaign, nonetheless:
Direct customer research – If your a B2C business, then why not ask customers who call you over the phone, how they found your website and what keywords did they use.
Web Analytics – check the ‘keyword’ or ’search term’ feature which will give you the exact keywords people are using to find your website
Online survey- If your customer can purchase directly on your website, offer them a short survey listing questions which can help you determine the visitor path such as ‘How did you find this website (PPC or organic)’, ‘What keywords did you use’ etc
Online scamsters move up a gear
12/04/2008
A certain spam email seems to be in circulation, subject: ‘Buy premium internet keywords for £1′. As many of you will know, companies claiming to sell you keywords on Google has been going on for quite some time. However, more often than not, once you visit the link provided by the scam & co, the landing website is so poorly built and ridden with typos that its quite evident something’s not quite right.
The Word Collection takes this to next level. The spam email was quite friendly and well written and the build quality of the website was far better than any fake website I have seen.
Fraudlink: http://www.wordcollection.co.uk.
