Spoilt for choice

The marketplace is now more competitve than ever. Even companies with what was once a unique value propositions find themselves surrounded by competitors in a very short period time. Customer ’stickiness’ is key and that begins by delivering expecations.

Too often, business make the mistake of relying soley on their customers to provide them with their honest feedback re their performance evaluation. And in a marketplace where the customer is inundated with choice, unless you have efficient retention practices and even better (and easier) ways to facilitate feedback, more often than not, the customer won’t complain. They just wont return. And, we’ll be left wondering why our inbox is empty.